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Globecast offers media asset management services to broadcasters, content creators
MUMBAI: GlobeCast has reached agreements with several post-production and digital media service companies in America, Asia and Europe that will allow its existing and future clients to connect the post-production aspect of their workflows with the company’s Media Asset Management (MAM) and delivery services, effectively becoming part of a Digital Ecosystem.
SDI Media Group, Bigfoot Entertainment, Broadway Video Digital Media, Medi-LAN , Infinite Frameworks, re:fine, TVT and Éclair-Télétota are the first providers to have agreed to connect with GlobeCast.
GlobeCast is also in discussion with several other companies to use its content management and delivery services. Content creators and broadcasters can immediately streamline their processes and workflows with the use of these services.
“A client working on aspects of their post-production with providers in GlobeCast’s Digital Ecosystem can connect editors at those facilities to GlobeCast’s MAM platform to easily, quickly and very cost-effectively create regional versions of content at playout centers around the world. This is done using either fiber links or advanced file transfer programs such as GlobeCast Content Exchange,” the company said.
The creation of this Digital Ecosystem involved interconnecting GlobeCast’s playout centers in Singapore, London, Miami and Paris via the company’s fiber network – the GlobeCast Backbone Network. The connection of these facilities means that clients can seamlessly ingest content in one part of the world, and playout regionalised versions of the content on multiple platforms in another part of the world. Along the way, using NETIA’s Content Management System, the content can also be archived for future use or transcoded for distribution to multiple platforms including VoD, web TV and mobile TV.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
