Applications
GlobeCast, Netia to co-exhibit at Nab
MUMBAI: France Telecom subsidiary GlobeCast, which provides media management and global content delivery services for broadcasters and content creators, and Netia will be co-exhibiting once more at the National Association of Broadcasters (Nab) convention, 11-14 April, at the Las Vegas Convention Center.
The themes of the booth will be global distribution, Media Asset Management and playout of international content.
The booth will feature live demos and animations that speak to the needs of international broadcasters today. Broadcasters will learn not only about satellite and fibre delivery of their channels around the world but about how GlobeCast and Netia can help them:
manage file-based assets for multiple platforms create regionalised versions of content for different television markets ingest content locally, and playout content globally ensure distribution with television platforms around the world Globecast said that in order to respond to these needs, GlobeCast provides Media Asset Management solutions powered by the Netia Content Management System, and distribution services through its worldwide satellite and fiber network as well as its playout suites in Miami, London and Singapore.
In the US, GlobeCast’s division WorldTV is a source of international content, and will be on hand to aid distribution of broadcast content from around the world to bouquets and platforms in the US.
Representatives from GlobeCast’s business units in Europe, Asia and the Middle East will also be on hand to discuss global distribution of this content.
Playout Services and the Content Management System (CMS) : At Nab 2011, GlobeCast and NETIA will highlight the ability of broadcasters to ingest content locally, to manage their media and to playout content in several regions of the world. The main tool for this is new and improved Content Management System (CMS).
Netia’s CMS allows customers to globally streamline all of their production processes. The new software suite also allows users to connect all of their partners and vendors within a single production ecosystem, simplifying the sharing and managing of media assets.
Users can now manage all of the processes within the production environment from editing through post and distribution with one unique, and easy to use interface. The new web-based interface, built on Silverlight technology, allows for more performance and greater security.
Radio-Assist 8: At Nab Netia will showcase its Radio-Assist 8 range of digital audio automation software at Nab 2011. Equipped with a broad range of tools for end-to-end multimedia workflows, the newest version of Netia’s acclaimed software suite now extends beyond traditional broadcasting, allowing users to prepare publication at an early stage of the workflow. Publication is prepared at the same level as the on-air thanks to new planning tools. Netia’s Radio-Assist family of digital audio software programmes covers each part of the production and broadcast workflow, allowing users to record, edit, or prepare a playlist.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
