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Ganesh Chaturthi celebrations now live on ZengaTV
NEW DELHI: Andheri ka Raja Ganesha prayer is to be streamed live on ZengaTV from 19 September and the channel dedicated to the world of Ganesha devotees will be available in India on mobiles, web and tablet devices.
Ganesh Utsav is a spectacular festival, honoring Lord Ganesha. The elephant-headed god is worshiped for 10 days from Bhadrapada Shudha Chaturthi to the Ananta Chaturdashi. It is celebrated all over India, but the maximum grandeur is witnessed in Mumbai and across Maharashtra.
Celebrating on the occasion, ZengaTV CEO Abhishek Joshi said, “Zenga TV goes one step ahead in ensuring that we continue showcasing content which is unique, topical and relevant for our users. The special live streaming will ensure that the viewers can now continue to watch the celebrations while on the move and also when they are in the comfort of their living rooms.”
“The entire city of Mumbai celebrates ganpati festival irrespective of caste creed and religion. Many bollywood celebrities also seek the blessings from Anhderi ka Raja Ganesha. This celebration brings out the splendour of street life, the spirit of sharing and giving and the strength of the city‘s artistic traditions,” said ZengaTV MD & CTO Shabir Momiin.
The entire festive season and the beautiful mandals will be broadcasted on the ZengaTV platform for the devotees all across, who can now watch their favourite Ganesh prayers and aartis live on their phones for free.
Any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to Zengatv.com and access the Ganesh Aarti on HD version. ZengaTV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo as well as on the web. All that the user has to do is go to m.zengatv.com from their mobile phones.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
