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Game returns for a fifth season on Star Sports
MUMBAI: The popular video-gaming programme ‘Game’ returns for its fifth season with a new female host, Kelly Latimer, joining Mark ‘Fraggot’ Lim to showcase the very latest from the electronic entertainment world on Star Sports.
The show will air every Monday at 5:30 pm.
Moving to a new weekend time slot, the show will start the season with a special on-site coverage of the Electronic Entertainment Expo (E3) – the annual convention trade show for the computer and video games industry – held in Los Angeles this week.
Hosted by ‘gamer girl’ Mizzie, in her final appearance along with new presenter Kelly Latimer, the series will feature the latest and the freshest gaming innovations. The inaugural episode will feature a slew of exclusive content and opinions on this year’s E3 including our take on the latest announcements from the major players, a special feature piece on ‘The Future of Kinect’ and the Fraggot’s very own ‘best of’ for this year’s show.
Latimer, who was recently seen hosting the inaugural Youth Olympic Games 2010 and Star Sports’ Engine Block, relishes the opportunity to co-host on ‘Game’, as the self-confessed gamer and sports fan aims to marry her passion for television presenting, sports and video games.
Latimer said, “There’s no better opportunity to bring sports and video gaming as part of my job, my two things I’m most enthusiastic about. Being a part of the show allows me to get first-hand news and innovations from around the video-gaming world, and working in Asia’s biggest sports content provider offers me the best opportunity to further grow my career”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
