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Fremantle licenses All My Children to a digital channel in Australia
MUMBAI: The Fremantle Corporation has announced the licensing of All My Children, the long-running, daytime drama to Seven Network‘s digital channel, 7TWO in Australia.
Episodes of the show are scheduled to premiere on the channel from 18 January, it was announced by Wayne and Carlie Broun on behalf of The Fremantle Corp. Australia.
Said The Fremantle Corp. president Randy Zalken, “Currently celebrating its 40th anniversary on ABC in the US, All My Children is generating much excitement. Not only is the production moving to the West Coast, but it will now be available in true high definition for the first time ever. “
Created by legendary TV Hall of Fame writer Agnes Nixon, All My Children is set in the fictitious small town of Pine Valley, a quiet suburban community, where like many other small communities throughout the world, everyone knows just about everything about everyone else. The series is also the television home of Emmy-winning actress Susan Lucci, who has long reigned as the show‘s most popular character, the irrepressible seductress, Erica Kane.
All My Children has been sold in over 20 countries around the world.
In addition to All My Children‘s new HD episodes, The Fremantle Corp. is also making available to broadcasters a companion internet platform that provides a wide range of interactive opportunities and bonus features for the series‘ huge fan base.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
