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Four Indians elected on Casbaa’s governing council
MUMBAI: The Cable & Satellite Broadcasting Association of Asia (Casbaa) has re-elected Marcel Fenez, global leader – entertainment & media practice for PricewaterhouseCoopers, for a two-year term as chairman.
The decision was taken by during the annual general meeting elections to the Casbaa chairmanship, the Casbaa board of directors and the Casbaa council of governors for 2010/2011.
Meanwhile, elected for two-year terms to the Casbaa council of governors are Bag Network MD & chairman Anurradha Prasad, Espn Star Sports MD Manu Sawhney, Tata Sky MD and CEO Vikram Kaushik, IMCL (Incablenet and Indigital) MD Ravi Mansukhani, Measat COO Paul Brown-Kenyon, Multi Channels Asia MD Gregg Creevey, SAT-GE president & CEO Andrew Jordan, TM Net CEO Jeremy Kung,
GroupM Asia Pacific CEO Mark Patterson, HK Cable TV CFO William Kwan, TV5Monde MD Asia Alexandre Muller and Viaccess Director of Asia Christopher Hoare.
Retaining seats on the Casbaa council of governors 2010 are Cisco director of operations – video and cable solutions group Peter Papaioannou, Comcast International Media Group MD Asia Christine Fellowes, Euronews director worldwide distribution Jill Grinda, Eurosport Asia MD Arjan Hoekstra, iMediaHouse/Focus Media chairman and CEO PJ Wong, Mabuhay Satellite president & CEO Garie Pimentel, Minter Ellison partner Nigel Francis and StarHub head content Kathleen Syron.
While Robert Gilby, Disney-ABC International Television (Asia Pacific) SVP and MD has newly joined the Casbaa board of directors, the members who have retained their board seats include AsiaSat CEO Peter Jackson, ITV Global Entertainment regional director James Ross, Sony Pictures Television EVP, Asia Pacific networks Todd Miller, TrueVisions executive vice chairman Sompan Charumilinda and Turner Broadcasting System Asia Pacific SVP & GM Ian Carroll.
Tom Keaveny, Discovery Networks Asia-Pacific EVP and MD, on the other hand, has stepped down from the Casbaa board for 2010.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
