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Flytxt launches mobile ad platofrm QReda
MUMBAI: Flytxt, which provides mobile marketing and advertising solutions, has announced the launch of Qreda.
This is an end-to-end mobile advertising platform. The platform allows all brands and advertisers to reach out to mobile subscribers by leveraging mobile operators’ subscriber data and reach while honouring privacy and security.
This platform serves as a virtual marketplace for advertisers and brands, where they can select and buy mobile ad inventories, choose their target segment with the optimum level of granularity, run high impact campaigns and measure the success of campaigns across channels, all from a single interface.
The company adds that Qreda unlocks the full potential of mobile advertising and delivers unprecedented value to all players in the ecosystem, including mobile operators, advertisers, brands and consumers.
Through this platform, Flytxt hopes to redefine the mobile advertising value chain by extending the assets uniquely possessed by the mobile operators to provide value to advertisers and subscribers and simultaneously creating a major new revenue stream for these operators. The platform supports ad campaign models and all types of inventory.
Flytxt Group CEO Dr. Vinod Vasudevan said, “Qreda enables mobile operators to play a key role in advertising using the mobile channel. This will transform the mobile advertising business as we know it today and spur its growth to well over $50 billion globally by 2015.”
Flytxt senior director of marketing Abhay Doshi said, “Qreda extends the reach of brands and advertisers to all mobile subscribers in real-time, with fine-grained segmentation, increased relevance and measurable impact.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
