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Five to make HD debut on Sky this year
MUMBAI: UK pay TV service Sky and Five have announced that Five HD will launch this year.
This is, a high definition (HD) version of Five, which will show programming that has been made in HD. Five HD will start broadcasting to more than two million Sky+HD homes in July.
The public service broadcaster’s line-up lends itself to transmission in HD with US dramas such as CSI and FlashForward, soaps including Neighbours and Home and Away, international cricket and live Europa League football, as well as blockbuster movies.
With the addition of Five HD, Sky customers will enjoy the largest range of HD programming across both for free-to-air and pay television.
Five becomes the 42nd channel to commit to join Sky’s HD line-up, following news that ITV 1HD, Sky News HD, Sky Sports HD 4 and Hallmark Channel HD are all to launch in the months ahead. Sky is aiming to have 50 HD channels by Christmas.
Five director of strategy Charles Constable says, “This is an exciting opportunity for Five. Our programme schedule is more suited to HD than any other major free-to-air commercial broadcaster given the wide range of high quality series we broadcast. We’re delighted to begin our HD journey with Sky”
Sky’s director of product management Hilary Perchard commented, “We’re delighted to announce the addition of Five HD to Sky+HD, the UK’s leading high definition service. Sky remains committed to delivering customers the best HD service available, and this means continuing to launch high-quality channels right across the schedule.”
2.1 million Sky+HD homes can currently access up to 37 HD channels spanning entertainment, sports, movies, arts, drama, kids and documentaries, including channel brands such as Sky Sports, Sky Movies, FX, Discovery, Channel 4, Sky Arts, MTV, Nat Geo, ESPN, Disney, the BBC and Sky1.
The Sky+HD box not only provides access to Europe’s most comprehensive HD service and Sky’s new HD electronic programme guide (EPG), but later this year it will also offer customers access to full broadband-enabled video-on-demand service and Sky 3D, Europe’s first 3D TV channel. Sky intends to launch Sky 3D to pubs and clubs in April before reaching residential homes later this year.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
