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Fashion One TV signs GlobeCast for playout in Asia
MUMBAI: GlobeCast has signed a multi-year agreement with Fashion One TV, a new fashion entertainment channel owned by Bigfoot Entertainment.
The agreement involves the playout of the channel in Asia and satellite delivery in Asia and the US.
GlobeCast is providing playout and origination of Fashion One TV from its Parkview Square digital hub in Singapore. The channel’s signal is then delivered from Singapore via GlobeCast’s global fiber network to its Hong Kong teleport in Chaiwan for uplink to the Asiasat3S satellite, which offers coverage of East Asia and South Asia.
FashionOne brings the latest news from the US entertainment industry as well as Fashion Weeks from around the world. The channel produces its own original content such as reality shows and movies in its facilities both in the US and in Asia.
GlobeCast also brings Fashion One TV to audiences in North America. GlobeCast’s Singapore playout facility is well connected via multiple ring connections to GlobeCast’s teleports worldwide.
Taking advantage of this fiber network, Fashion One TV’s signal is delivered from Singapore direct to GlobeCast’s Culver City teleport in Los Angeles for uplink on the Galaxy19 satellite for distribution on GlobeCast’s World TV DTH platform. The channel’s programming is ‘time shifted’ for the US audience.
Finally, Fashion One TV and GlobeCast have entered into an exclusive channel distribution partnership for territories in Asia. As its sole distributor, GlobeCast’s Content Aggregation and Acquisition (CAD) team will represent Fashion One TV’s content on various pay-TV platforms including DTH, IPTV, cable, SMATV, MMDS, hotels, online and mobile.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
