Applications
Fashion One expands HD in Asia on Measat-3
MUMBAI: GlobeCast has announced the launch of Fashion One HD following a multi-year agreement to provide a full range of media management services and distribution on its MEASAT-3 high definition (HD) platform.
Fashion One TV HD went ‘live’ on 15 October, migrating from the Asiasat-3S satellite to Measat-3’s HD neighborhood, with both capacities owned by GlobeCast, to meet the growing demand and receptiveness of the audience in Asia and around the world for HD programming.
Fashion One HD’s lineup of fashion and entertainment content includes international fashion weeks, profiles of designers, photographers and models, and the latest in entertainment buzz – all in vivid HD-quality. Fashion One HD broadcasts 24/7 internationally across multiple platforms, including direct-to-home satellite television, cable television and the web.
GlobeCast will deploy a solution comprising a fully tapeless workflow, media management service, fiber delivery and satellite capacity for Fashion One HD.
Fashion One HD sends the raw video files from its studios via GlobeCast Content Exchange to Singapore where GlobeCast transcodes the files, runs a quality check and prepares the channel to go on air based on the channel’s playlist. From GlobeCast’s new HD digital playout facility in Bukit Timah, Singapore, the signal is then transported via the GlobeCast Backbone Network (GCBN) to GlobeCast’s Hong Kong teleport for uplink to the MEASAT-3 satellite platform, located at MEASAT’s hot slot of 91.5E.
Additionally, as Fashion One’s sole distributor in territories in Asia, GlobeCast’s Content Aggregation and Acquisition (Cad) team has launched Fashion One onto Saigon Tourist Cable Television Company Ltd (SCTV) in Vietnam, Destiny Cable in the Philippines and DeTV’s IPTV platform in Malaysia.
GlobeCast is also carrying Fashion One in Europe and in the US on its Hotbird and WorldTV DTH platforms.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
