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Eurovision to use AsiaSat5 to distribute HD coverage of soccer WC
MUMBAI: AsiaSat5 will be distributing live High Definition (HD ) and Standard Definition (SD) television feeds of the 2010 Fifa World Cup held in South Africa from 11 June to 11 July.
Asian broadcasters with broadcast rights to this mega sporting event will receive live coverage of the matches from AsiaSat 5 and then redistribute the television signals through their television networks to billions of football fans across the Asia-Pacific region.
To support the HD and SD broadcasts of all 64 World Cup tournament matches, Eurovision, which distributes sports and news content for broadcast and media platforms, has leased additional C-band transponders on AsiaSat 5 during the tournament period.
Eurovision will transport the signals from the International Broadcast Centre (IBC) in Johannesburg via its dedicated fibre network to AsiaSat‘s Tai Po Earth Station in Hong Kong for uplinking to AsiaSat 5. These matches will then be received by broadcasters across the Asia-Pacific region.
Eurovision Operations director Stefan Kuerten says, “We have been working very closely with AsiaSat over the past ten years in bringing top quality sports events such as the Olympics, Uefa Champions League and Motor Sports to the broadcasting community. AsiaSat has proven a reliable partner in our mission to put programming exactly where broadcasters need it in a seamless, reliable and cost-effective way”.
AsiaSat CEO Peter Jackson says, “We are thrilled that Eurovision and AsiaSat 5 will be delivering HD television coverage that provides stunning picture and digital surround sound quality of the 2010 World Cup to Asian viewers. We are going to bring Asian television viewers an unparalleled sports viewing experience”.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
