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Euronews renews carriage deal with SatLink Communications
MUMBAI: SatLink Communications, a leading teleport delivering content to every corner of the world, has renewed deal with Euronews to transmit the 24-hour news channel on SatLink‘s AsiaSat 5 C-band Multiple Channels Per Carrier (MCPC) digital platform.
Euronews will use AsiaSat 5 as a gateway to extend its channel coverage in Asia-Pacific and the Middle East regions. Euronews will continue to broadcast in ten languages alongside SatLink and AsiaSat 5‘s growing list of leading international news broadcasters such as France 24, NTV-MIR and Al Jazeera and leading news agencies including Thomson Reuters and APTN.
Euronews Deputy Director Worldwide Distribution Arnaud Verlhac said, “SatLink‘s state-of-the-art infrastructure, teleport facilities and strategic location has enabled us to distribute our content from Europe in one seamless hop to the Asia Pacific mass markets. As a multi-lingual news organisation that is working to connect the west to the east, we needed a partner and premium satellite that was not only able to connect us with all of the major terrestrial, satellite, cable, IPTV platforms, but that would also be able to give us immediate access to the growing pay TV market across Asia. By renewing this commitment we have the added benefit that most Asian hotels downlink from AsiaSat 5, further expanding our audience reach.”
He continued: “In renewing this agreement we know we are alongside other reputable news organisations taking advantage of the benefits AsiaSat 5 can provide; it is, reliable and well established, helping us directly reach almost two thirds of the world‘s broadcast population via one satellite. SatLink‘s ability to provide the full end-to-end broadcast solution that we required for our distribution from Europe validated our decision to continue using its unrivalled services on AsiaSat 5.”
SatLink CEO David Hochner added, “We are delighted and honoured that Euronews has renewed its agreement with SatLink to distribute its content from Europe to the Asian market. The region has seen exponential growth in recent years and broadcasters across the globe are now looking for ways to provide content to this vast audience. Working with many Tier One international broadcasters, such as Euronews, SatLink continues to provide the gateway both in and out of Asia on the region‘s premium satellite platform, meaning that news organisations can be confident that its content is available and distributed reliably and to the required high quality 24/7.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
