ET Now claims increases its absolute reach

MUMBAI: Times Television Network’s English business news channel ET Now has claimed that the channel’s total viewership has increased by 40 per cent, as per the Tam data.

The channel said that as compared to 4.9 million viewers in week 52 of 2009, the channel was being watched by 6.9 million viewers in week 52 of 2010 (CS 4+ All India).
 
It also said that amongst the core audience (CS AB Males 25+ Yrs, All India 1Mn+, Apr-Dec’09 vs Apr-Dec’10), ET Now is the only channel to show increase in absolute viewership. That too, with whooping 140 per cent increase, in monthly GRPs.

Meanwhile, the channels also said in the statement that its absolute reach has increased 76 per cent in the CS 15+ Yrs, All India 1Mn+ (CY 2009 vs CY 2010) market. 
 
It claims that as per latest Tam data, the channel has added 16 million more viewers.