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ESS partners SpeedCast for mobile sports content
MUMBAI: ESPN Star Sports (ESS) and SpeedCast have announced an agreement to deliver live premium mobile sports content across Asia.
ESS‘ mobileESPN will showcase live streaming content from its television networks, delivered via satellite to operators‘ streaming platforms across the region.
SpeedCast will provide technical services using SpeedCast‘s MobiCast platform to stream top-class live sports events, such as the FIA Formula One, MotoGP, and the English Football Association (FA) Cup.
ESS executive VP, head of sales Adam Zecha says, “We are delighted to work with SpeedCast as this presents a great opportunity for us to deliver the premium live sports content to fans wherever they are. SpeedCast‘s extensive reach across the region and expertise with mobile content delivery will play a key role in our goal to maximize the availability of world-class premier sports programming, engage sport fans beyond our broadcast channels, and expand our audience demographic across Asia.”
SpeedCast CEO Pierre-Jean Beylier says, “We are thrilled to welcome ESPN Star Sports to our portfolio of premium digital content providers to distribute their content across Asia. SpeedCast‘s expertise in the secure delivery of premium digital content in key markets across Asia-Pacific will help ESPN Star Sports save both time and resources, and help them to expand their broadcast reach in new regions in Asia and with new delivery channels.”
SpeedCast will provide the channel downlink, live encoding and delivery services as well as 24/7 monitoring and operations out of its world-class Network Operations Centre and teleport facilities in Hong Kong.
SpeedCast will support ESS for its encoding requirements and distribution of the channel in the Asia Pacific region. Dealing with more than 50 international and local channels, SpeedCast is a recognized and reliable partner for TV channels looking for expansion into Asia, offering a one-stop solution with post-production, broadcast and distribution services.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
