Applications
ESPN secures injunction against illegal carriage of T20 world cup matches
MUMBAI: ESPN Software India, the sports broadcaster, on Friday said it has obtained an injunction from the Delhi High Court against cable operators, hotels and websites illegally carrying the signals of the oncoing ICC World Twenty20 tournament in Sri Lanka.
ESPN, in a statement, said the high court has restrained all cable operators, hotels and internet websites from unauthorisedly showing the cricket tournament in any manner.
The high court passed the restraining order after the sports broadcaster filed a suit claiming that it has just cause for apprehension that the defendants, approximately 34 named cable operators, hotels and Internet websites, may take unauthorised connections and may unauthorisedly access signals of the cricket tournament without taking a licence from the company.
The high court has also restrained unnamed entities who may be found to be indulging in signal piracy. The police authorities concerned have been directed to render all assistance to ESPN to enforce the order of injunction, the company said.
After this order anyone showing the broadcast of ICC World Twenty20 through any unauthorized means or on any other channel is liable to be held in contempt of court and can be prosecuted, ESPN said.
The court has also permitted ESPN to take action against “unnamed” entities not party to the suit but are found to be unauthorisedly utilising the feed of ESPN, Star Cricket HD and Star Cricket without license, the statement added.
Speaking on the occasion, ESPN Software India Vice President-Affiliate Sales T S Panesar said, “We welcome the order. This order will help us in curbing any unauthorized telecast of our channels. We already have a team across the country who is trying to ensure that piracy does not happen and in case we spot any, we will bring the guilty to the book.”
All the 27 matches of the championship are being shown live by ESS on its channels Star Cricket and Star Cricket HD with English commentary. The broadcaster is also doing a simulcast of all India matches, semi-finals and the final of the championship with Hindi commentary on ESPN channel.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
