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ESPN officially launches football brand ESPNFC
MUMBAI: Footer lovers rejoice. Sports TV network ESPN which previewed its multi-platform, multi-language and multi-country global football brand, ESPNFC during Euro 2012, yesterday announced its full-fledged launch. The debut comes ahead of the start of the Barclays Premier League and other major European leagues. ESPNFC will cover all major leagues and competitions worldwide for the first time and will expand to TV and mobile in India. It succeeds its UK brand ESPNsoccernet.
In India, ESPNFC has added to the company’s leading digital sports portfolio, which also includes ESPNcricinfo, ESPN.com and numerous other sites and mobile products.
On mobile, a new ESPNFC app has been launched giving fans access to its content wherever they are, available on Apple, Windows Phone and Android handsets. Key features of the new ESPNFC application include personalisation, allowing football fans to personalise by their favourite leagues, teams and tournaments, and, exclusive video and audio from ESPN’s various studio-based discussion and analysis shows.
On TV, its global multi-platform football debate and discussion show ESPNsoccernet PressPass becomes ESPNFC PressPass. The football discussion show that looks, daily, at the global game with a global perspective, the show features panellists and contributors from around the world of football – including Shaka Hislop, Robbie Mustoe, Steve Nicol, Frank LeBoeuf and Jorge Ramos. Reflecting the cross-platform nature of ESPNFC, both TV and digital content will be heavily integrated to highlight major club news and analysis across all screens. Furthermore, the editorial agenda of both the TV show and web companion content will be closely aligned. Also tonight, the show makes its debut on ESPN television in the US. Previously available online in the US, the show will be available six days a week (weekdays plus Sundays) on ESPNews. Press Pass first debuted in September 2002 on ESPN International’s English-speaking networks. It can now be seen in over 107 countries and territories around the world.
ESPNFC will also provide new and unique, customizable digital opportunities for marketers who can work with ESPN to reach football fans on both a global and regional scale using ESPN’s worldwide sales teams. Online and on mobile, ESPNFC will have the ability to detect where a fan is accessing content, and deliver locally relevant coverage for that region. At launch, ESPNFC will launch in English and Spanish and will evolve over time to serve multiple languages.
Says Arne Rees, vice president of international digital media for ESPN International: “ESPN is making a big statement with today’s launch of ESPNFC. We are committed to the global game with a global, cross-media brand to cover it 24/7. ESPNFC aims to serve fans by being the leading destination for definitive football coverage worldwide and year-round whenever and wherever fans want it.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
