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ESPN Brazil chooses SES for regional HD distribution
MUMBAI: SES World Skies has announced a new capacity deal with ESPN Brazil to deliver HD sports content from around the world to homes across the region.
As part of the strategic agreement, ESPN Brazil is utilizing 18MHz of C-band capacity on SES World Skies‘ NSS-806 satellite to distribute one HD and one SD sports channels to cable television transmission stations throughout Latin America.
ESPN Brazil now delivers three key channels into Latin America over a combined 27MHz of capacity on NSS-806. ESPN Brazil‘s programming will seamlessly move to the advanced SES-6 satellite, which is scheduled for launch in 2013.
ESPN Brazil operations and engineering director Victor Hannoun said,”Our latest agreement with SES World Skies represents a strategic, long-term commitment aimed at consolidating ESPN Brazil‘s programming distribution platform with the best satellite operator and spacecraft in the industry. SES World Skies‘ expertise, reach and reliability is
enabling ESPN Brazil to serve virtually every cable household in Latin America”.
SES World Skies VP of sales in Latin America and the Caribbean Dolores Martos said, “ESPN Brazil‘s expanding presence and strategic consolidation aboard NSS-806 reinforces the important role our video neighborhood is playing throughout Latin America. The great community and reach of NSS-806 and the upcoming advanced SES-6 satellite enables ESPN Brazil to seamlessly distribute their key HD content throughout Brazil, Latin America, US and Europe”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
