Applications
Ericsson to connect Commonwealth Games Village
MUMBAI: Telecom solution and service provider Ericsson has deployed its broadband technology Fiber-to-the-Home (FTTH) at the Commonwealth Games Village 2010 (CWGV) using Gigabit Passive Optical Network (GPON) solution.
Fixed broadband infrastructure Radius Infratel is Ericsson’s partner for this project and has been entrusted with the responsibility for onsite deployment of the Gigabit Passive Optical Network (GPon) solution.
During the Commonwealth Games, Ericsson will be managing the network 24×7, supporting the communication needs of 8000 dignitaries, athletes and team officials staying in the village spread over an area of 63.5 hectare (158.4 acre) with 14 blocks, 34 towers, and 1,168 flats.
The FTTH platform, supplied and built by Ericsson and Radius will benefit the residents of the Village by providing carrier class data, TV and communications (triple-play services), for distribution of 36 Games specific channel (HD Format), video-on-demand and other advanced entertainment services.
It will enable them to download data content at 100Mbps and access Wi-Fi in the village campus and in training centre adjacent to the village. Automated lighting and security services are also being made possible with Ericsson’s high-speed fiber access solution. Ericsson’s Gpon solution has been used as an open access solution enabling the players and game officials to select services from an internet service provider of their choice.
Radius Infratel MD HS Singh said, “This is a great achievement and a significant development for us to provide services during the prestigious gaming event – Commonwealth Games. This project would not have been possible without Ericsson’s platform expertise and solution driven approach. Ericsson’s solution enabled us to cost-effectively offer residents a superior communication experience.”
Ericsson India head of region Gowton Achaibar said, “Demand for broadband services is gaining momentum in India’s dynamic market. Ericsson is proud to be associated with the Commonwealth Games, a globally acclaimed, multinational, multi-sport platform with extensive visibility across six continents.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.







