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Endemol, Hulk Hogan sign online gaming deal
MUMBAI: Former WWE wrestler Hulk Hogan is taking to the ring again, this time online. The wrestling champion, actor, TV host, entrepreneur and reality-show star has formed a new tag-team with global production company Endemol, and the licensing division of Bischoff Hervey Entertainment, in order to take on the online gaming industry.
The result is Hulk Hogan’s Hulkamania, an online slot created by Endemol Games UK. The game is slated for worldwide release early next year and will be distributed internationally by Endemol Worldwide Brands, a global division dedicated to brand partnerships and digital media.
Hulkamania will be one of the first games of its type to integrate original video content of the star, who appears personally throughout in order to inspire players and personalise the gameplay experience.
Endemol Games UK is the recently launched division specialising in online gaming and headed up by MD, Jurian van der Meer.
“Endemol Games UK is expanding into new areas and this deal marks one of our first third party licensing partnerships. Hulk Hogan is an icon with massive global appeal and we aim to attract his fans with creative online slot games. This is a great addition to our portfolio,” said Van der Meer.
The deal was spearheaded by producers and longtime Hogan partners, Eric Bischoff and Jason Hervey, for the licensing division of Los Angeles-based Bischoff-Hervey Entertainment.
Bischoff added, “Endemol is a major player in international media. Titles like Deal or No Deal and Big Brother are still setting the standard for media properties across the world. We’re proud to be partners.”
MX Gaming, a relative newcomer in the online world, is co-producing Hulkamania with Endemol and Bischoff-Hervey Entertainment, and was instrumental in the genesis of the deal.
Ike Mcfadden of MX Gaming added, “We’ve worked closely with Bischoff and Hogan on prior projects, and when examining our options for online, Endemol was clearly the perfect fit. They know television, and they know gaming, and that’s precisely what we wanted.
“With a 25-year career and millions of fans, a game based on the exploits of Hulk Hogan is probably as close to a safe bet as exists in the highly competitive online gaming industry.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
