Applications
Encore chooses Robosoft for distribution of Mac Games, Apps
MUMBAI: Robosoft Technologies, a developer of Mac, iPhone and iPad games, has announced its strategic relationship with Encore, a retail publisher for a range of personal productivity, utility, education and game titles.
Encore has selected Robosoft‘s DRMConnect, a Digital Rights Management solution, to protect and manage the licensing of its Mac products and game titles for digital and retail distribution.
Robosoft MD, CEO Rohith Bhat says, “Encore is a Top Ten interactive software publisher and a leading player in the retail distribution, personal productivity, utility, education and game titles for both Mac and PC. Encore was looking for an easy-to-use DRM system for Mac applications that can be integrated with their websites as well as reporting tools for trial conversions, customisable user interface, and compatibility with current operating systems. We were pleased to offer DRMConnect, a secure, flexible yet economical Mac Digital Rights Management solution and were delighted to fulfill their Mac DRM needs.”
Encore president Cal Morrell says, “We looked at a number of DRM technologies. There were many options available for the PC platform, but we had difficulty finding the right solution for our Mac products. DRMConnect offered us the best security protection, with helpful built-in tracking and conversion mechanisms, at a reasonable price.”
Mac unit sales have averaged a worldwide growth rate of 20 per cent year-over-year since 2008 and are maintaining a rapid growth with the latest Q3 – 2010 results announced by Apple. Indie developers and large publishing houses are now porting their titles from other platforms onto the Mac platform to get a share of the Mac Software/Game business.
DRMConnect is a DRM solution for distributing Mac games, software, and casual and AAA titles on the Mac platform. DRMConnect offers flexible methods for wrapping the Mac software products and games based on various factors like the number of minutes playable, number of days or launches, etc. DRMConnect also offers the flexibility to game publishers and distributors to apply one single DRM solution for digital sales as well as traditional retail channels.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
