Applications
E-auction process for 2G to commence later this month
NEW DELHI: The process for the 2G e-auctions as directed by the Supreme Court will commence on 28 September with the issue of notice inviting applications.
The e-auction for the 1800 MHz band will begin on 12 November and that for the 800 MHz will be held two days after the close of the first auction. The payment of the successful bid amount will have to be made within ten calendar days of the close of the respective e-auctions.
In its judgment of 2 February this year, the Supreme Court had declared illegal and quashed the licences granted to the private respondents on or after 10 January 2008 pursuant to two press releases issued on 10 January 2008 and subsequent allocation of spectrum to the licensees. The direction became operative after four months.
The Telecom Regulatory Authority of India (Trai) was asked to make fresh recommendations for grant of licence and allocation of Spectrum in 2G band in 22 service areas by auction, as was done for allocation of spectrum in 3G band.
The Central Government was asked to consider the recommendations of Trai and take appropriate decision within next one month and grant fresh licences by auction.
The Information Memorandum for Auction in 1800MHz and 800MHz bands has already been issued giving timelines for the conduct of the auction.
Official sources said the Government has through Request for Proposal (RFP) process engaged . Times Internet Limited (lead partner) and e-Procurement Technologies Ltd. as consortium partner for design and conduct of the auction.
The timelines for auctions is given below :
Queries on IM
By 5th September, 2012
Pre-bid conference
6th September, 2012
Further queries
By 7th September, 2012
Issue of Notice Inviting Applications
28th September, 2012
Last date for submission of Applications
19th October, 2012
Publication of ownership details of Applicants
21st October, 2012
Bidder Ownership Compliance Certificate
24th October, 2012
Pre-qualification of Bidders
28th October, 2012
Final List of bidders
6th November, 2012
Mock Auction
7th – 8th November, 2012
Start of the e-auction of 1800MHz Band
12th November, 2012
Start of the e-auction of 800MHz Band
2 days from the day of close of the e-auction of 1800MHz Band
Payment of the Successful Bid Amount
Within 10 calendar days of the close of the respective e-auctions
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
