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Dream11.com launches contest for T20 cricket
MUMBAI: Fantasy cricket game Dream11.com has launched ‘India Ka No1 Selector‘, a fantasy cricket gaming competition focussing on the upcoming T20 cricket. Also, the company has roped in music and gaming retail chain Planet M as the official sponsor.
As part of this competition, cricket fans will have an opportunity to create their own dream team from over 180 Indian and international cricketers and win Rs 5, 00,000 in cash. Contestants will also have a chance to win Rs 10,000 in cash by playing daily.
Each contestant will be allocated Rs 1 billion of virtual money to choose their favourite cricketers from across various teams and create their Dream11. Depending on how those cricketers perform in upcoming real-life matches, the contestants will earn points. Contestants scoring the highest points stand a chance to win Rs 5,00,000 in cash and Rs 2,25,000 in gift vouchers.
Dream11 Gaming CMD Harsh Jain said, “With the upcoming T20 cricket action such as the IPL, cricket fever in India is at an all time high. Through ‘India Ka No1 Selector‘, Dream11.com is searching for India‘s most knowledgeable cricket fan. This competition empowers a billion cricket enthusiasts to compete and be crowned as the best cricket selector.”
“We are happy to have Planet M as our sponsor for ‘India Ka No1 Selector‘. Their national presence will accelerate our efforts to popularise fantasy cricket gaming to a wider audience in India,” Jain adds.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
