Applications
Dow Jones, Airtel partner for Wall Street Journal India Mobile
MUMBAI: Dow Jones has announced the launch of The Wall Street Journal India Mobile application in association with Bharti Airtel, one of Asia’s leading integrated telecom service provider.
The application provides the latest international and Indian financial and business news from The Wall Street Journal and Dow Jones Newswires. It will be available exclusively to Airtel mobile customers.
The Wall Street Journal India Mobile can be downloaded free-of-charge by Airtel pre-paid and post-paid mobile users. Customers will have to pay a monthly subscription fee of Rs 99 only if they choose to access premium financial market news and data, the personalization functionality and the portfolio tracker which helps monitor stock portfolios as well as mutual funds and commodities investments.
Dow Jones India MD Mitya New says, “The Wall Street Journal India Mobile application provides leading-edge functionality and content targeted at consumers in the Indian market. Our partnership with Bharti Airtel, India’s leading mobile phone operator, significantly enhances our ability to reach mobile users across India.”
Bharti Airtel CMO mobile services Raghunath Mandava says, “The Wall Street Journal India Mobile application is our latest initiative that will empower our customers to make smarter decisions by accessing news and information from one of the world’s most trusted and premier providers of financial information.”
The Wall Street Journal India Mobile application is currently compatible with a large number of models of Blackberry and Nokia Smartphones and will be extended to other handsets soon. Airtel mobile customers may download The Wall Street Journal India Mobile application by texting ‘WSJ’ to 54321.
The product will also give access to international news, technology trends, lifestyle features, blogs and multimedia content from The Wall Street Journal, including an exclusive tie-up with Naukri.com for premium job seekers and hotel deals from Yatra.com
Key features of The WSJ India Mobile application include:
Global and local financial market news and information;
Business, politics, economics, finance and management news from India and around the world;
Search and tracking capabilities for over 8,000 companies, mutual funds and all IPOs over the last three years with customized chart views and premium market commentary;
Lifestyle, travel and leisure content including personal technology coverage, executive jobs and travel deals;
Videos and podcasts on global news, technology trends and interviews with prominent CEOs;
User-defined page personalisation option.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
