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Disney XD shows now on mobile TV
MUMBAI: Kids channel Disney XD has partnered with content aggregator Apalya TV to make its shows available on all leading mobile networks.
Disney XD‘s shows such as Kick Buttowski-Suburban Daredevil, Aaron Stone, Legend of Tarzan and Zeke and Luther can now be viewed on their mobile handsets or through their data card connection.
Says Disney Media Distribution India general manager Raju Venkataraman, “By adding popular Disney XD programs to the Disney Channel shows already available on Apalya TV, we offer kids and families in one of the largest and fastest growing mobile markets in the world more opportunity to watch their favorite Disney characters. With telecom players launching 3G services in India, mobile TV services promise to only get bigger and more popular with audiences in the coming years.”
Apalya TV services are available over all leading mobile networks including Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect.
Adds Apalya TV founder Vamshi Reddy, “We at Apalya are focused on offering quality TV content on mobile phones to our users. Disney is one of most viewed channel bouquet in India. Disney is watched not only by children but also their parents and elders who enjoy the family entertainment provided on the channel. With this partnership we are now reaching out to a much wider audience, especially children who are one of the top users of mobile phones today.”
Any consumer with a GPRS connection can download the mobile TV application of their operator from the service provider‘s mobile-enabled WAP sites. As part of this offering, consumers can view the Disney XD shows listed above in addition to the Disney Channel programmes already available on the platform such as Phineas and Ferb, and Mickey Mouse Clubhouse.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
