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Disney launches e-commerce site
MUMBAI: Kids broadcaster Disney has launched an online shopping destination for kids and families, www.disney.in/shopping.
It features over 660 genuine Disney products. Operated and managed by Net Distribution, an authorised Disney licensee, the site has characters such as Mickey and friends, Disney Princess, Disney.Pixar Cars, Toy Story and Hannah Montana.
Disney VP, consumer products, publishing and retail Roshini Bakshi said, “www.disney.in/shopping will offer consumers a convenient and comprehensive range of fun products. Through e-commerce we can provide an easy touch point for all things Disney for fans all across the country.”
Net Distribution CEO Ajay Miglani said, “Our endeavour is to provide consumers the ability to buy their favourite Disney products no matter where they live or when they want to purchase. Net Distribution web store initiative will enable families to buy their favourite Disney branded products and have it delivered to any of the thousands of cities and towns across India. We’re also proud of the “gifting feature”, which allows shoppers in India and overseas to gift products to their children, nieces, nephews, friends and family.”
Consumers can enter the site by logging on to www.disney.in/shopping where they can view and purchase the latest Disney licensed products. The online destination offers a vast array of unique features including:
· Over 600 authentic Disney Consumer Products, ranging from children’s apparel, footwear and accessories, toys and stationery to children’s home products, consumer electronics, home entertainment and much more
· The online destination features user-friendly navigation and quick searching capabilities allowing consumers to shop either by the product category or by their favorite Disney character.
· Consumers can choose to pay securely online by credit card or debit card
· Disney fans will have access to exclusive products such as Club Penguin plushes (not available out in the market), special offers and much more
· Consumers can also gift a Disney product basis their requirements, like recipient’s age, favourite Disney character or price of the product.
· Products purchased during the launch period will be shipped free to consumers across the country.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
