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Disney launches e-commerce site
MUMBAI: Kids broadcaster Disney has launched an online shopping destination for kids and families, www.disney.in/shopping.
It features over 660 genuine Disney products. Operated and managed by Net Distribution, an authorised Disney licensee, the site has characters such as Mickey and friends, Disney Princess, Disney.Pixar Cars, Toy Story and Hannah Montana.
Disney VP, consumer products, publishing and retail Roshini Bakshi said, “www.disney.in/shopping will offer consumers a convenient and comprehensive range of fun products. Through e-commerce we can provide an easy touch point for all things Disney for fans all across the country.”
Net Distribution CEO Ajay Miglani said, “Our endeavour is to provide consumers the ability to buy their favourite Disney products no matter where they live or when they want to purchase. Net Distribution web store initiative will enable families to buy their favourite Disney branded products and have it delivered to any of the thousands of cities and towns across India. We’re also proud of the “gifting feature”, which allows shoppers in India and overseas to gift products to their children, nieces, nephews, friends and family.”
Consumers can enter the site by logging on to www.disney.in/shopping where they can view and purchase the latest Disney licensed products. The online destination offers a vast array of unique features including:
· Over 600 authentic Disney Consumer Products, ranging from children’s apparel, footwear and accessories, toys and stationery to children’s home products, consumer electronics, home entertainment and much more
· The online destination features user-friendly navigation and quick searching capabilities allowing consumers to shop either by the product category or by their favorite Disney character.
· Consumers can choose to pay securely online by credit card or debit card
· Disney fans will have access to exclusive products such as Club Penguin plushes (not available out in the market), special offers and much more
· Consumers can also gift a Disney product basis their requirements, like recipient’s age, favourite Disney character or price of the product.
· Products purchased during the launch period will be shipped free to consumers across the country.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
