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Dish TV sources infrastructure products from Argosy
MUMBAI: Argosy, the leading international supplier of HD broadcast, cables and studio infrastructure products, has announced that it has provided a range of its infrastructure products to Essel Group’s direct-to-home (DTH) company Dish TV.
This installation forms part of an ongoing programme by the DTH operator to expand to its facilities at its playout centre in Noida, India.
Argosy claims that Dish TV has continued to show its confidence in Argosy products including Argosy’s IMAGE HD video cables, connectors, main distributions units (MDUs), routers, video and audio patch panels, racks, audio monitoring equipment and an array of tools such as crimping tools, cutters and strippers, by choosing Argosy as its preferred partner.
“We have had a longstanding relationship with Argosy and chose their infrastructure equipment primarily because the company not only distribute some of the best quality products on the market, they also have one of the largest range of the right products.” said Dish TV president – projects Rajiv Khattar. “The team at Argosy understands our business drivers and continuously delivers the highest quality products, in the shortest possible time to meet our exacting requirements.”
Dish TV provides over 250 channels, majority of which are third party channels which are down linked at the Dish TV facilities before being uplinked to viewers. However Dish TV also teleports content for 50 channels on its own playout network, with some channels being distributed as far as the UK and the USA, South Africa and Russia.
Argosy director Bob Clark said, “Dish TV continues to regularly expand its playout facilities – and we work closely with their engineering teams across the four entertainment companies in the group to ensure that we keep on delivering products that meet their ongoing mission-critical transmission needs.”
Clark continued, “Furthermore we stock limited spares of our equipment locally in India which allows us to expedite orders to customer like Dish TV as and when these are needed – ensuring we provide the best-of-breed solutions on time and within budget.”
Argosy’s infrastructure products include a collection of SD and HD video, audio and power cables, fibre optic cables and accessories, high density HD video patch panels, MDUs, routers, audio jack fields, rack systems, KVM switches, and Sonarae, its audio monitoring system as well as an array of video accessories.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
