Applications
Dish TV Q3 net loss widens to Rs 762 mn on strong subscriber growth
MUMBAI: Dish TV has posted a net loss of Rs 762.18 million for the quarter ended 31 December 2009, as against a net loss of Rs 1.18 billion in the year-ago period.
The third-quarter loss, however, has widened from the previous three months in which the leading DTH service provider had posted a loss of Rs 561.34 million.
Amassing 0.55 million subscribers during the quarter to take its total base to 6.4 million, Dish TV has reported a 43.91 per cent jump in gross sales and operating revenues to Rs 2.77 billion, compared to Rs 1.93 billion a year ago. The income in the trailing quarter was Rs 2.57 billion.
Average subscriber acquisition cost (SAC) stood at Rs 2,477, while ARPU (average revenue per user) dropped to Rs 135.
Dish TV‘s expenditure during the quarter was Rs 3.44 billion, up from Rs 2.89 billion in the year ago period, while it was Rs 3.07 billion in the trailing quarter.
Dish TV chairman Subhash Chandra said, “Our third quarter results are consistent with our objective of growing our business by offering superior television experience to our subscribers. We continued to add subscribers across the country with growth in all key parameters. During the quarter, Dish TV successfully raised $100 million through issue of GDRs, which would be utilised towards expanding its subscriber base.”
Dish TV MD Jawahar Goel added, “Continued robust demand for our service fuelled a 44 per cent growth in revenues over the corresponding period last year. Dish TV has 35 per cent market share in the Indian DTH market. We are investing for the future and executing operational efficiencies with the goal of driving long term, profitable growth.”
During the quarter, Dish TV revamped its marketing communication. It unveiled its new brand positioning revolving around the emotional connect with the customer. Focusing on its new tagline ‘Ghar aayi zindagi‘ (Bring home life), the company designed a 360 degree brand campaign with its brand ambassador Shah Rukh Khan. As part of this new brand positioning, Dish TV also changed its logo depicting a more progressive, approachable, ambitious and contemporary brand identity aiming to connect strongly with its existing and new subscribers.
Also, the DTH company added ‘Cinema Active’ for the movie lovers in association with multiplex chain Fun Cinemas. The service helps Dish TV subscribers get an access to complete movie listing along with the show timings at all Fun Cinema screens across the nation and to book movie tickets.
During the quarter, Dish TV also entered into a tie up with Axis Bank for collection of DTH subscription recharge.
The company is planning to launch conditional access modules (CAM) that will allow consumers of other DTH operators to move to Dish TV.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
