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Dish TV provides live TV on Rajasthan’s luxury trains
MUMBAI: In a first of its kind move, Dish TV has introduced ‘Live TV’ on two luxury trains – Palace on Wheels and Royal Rajasthan on Wheels.
The direct-to-home company has reached an agreement with Rajasthan Tourism Development Corp Ltd (RTDC) for the same.
RTDC GM Pramod Sharma said, “We are pleased to join hands with Dish TV to bring Live TV entertainment on our two prestigious luxury trains – Palace on Wheels and Royal Rajasthan on Wheels. Being connected with the world with live news from both national and international channels is a great facility when one is travelling through a remote desert. RTDC has always welcomed new initiatives and we appreciate Dish TV’s technological prowess in providing this innovative facility on our trains”.
Dish TV COO Salil Kapoor added, “It is indeed a proud moment for us to take TV entertainment to a completely unprecedented level by bringing Live TV experience on one of the top ten luxury trains in the world – Palace on Wheels. We continue to innovate by giving the consumer the best he could ever imagine in entertainment. Going forward, this initiative stands to change the perception of train travel in India”.
To bring Live TV on a moving train, Dish TV has installed a special antenna which auto tracks the satellite at all times.
“Before proposing our mobile train technology for these luxury trains we first got our technology approved from RDSO (Research Design and Standards Organisation) as the mobile dish antenna needs to be installed on the roof of the train bogey. This technology has been developed considering the Indian train environment of high jerks, high temperatures and moisture levels. Mobile train technology is maintenance free and highly robust, a critical requirement for any passenger train environment,” Kapoor added.
With this service, tourists can enjoy 110 satellite channels including business news, current affairs, sitcoms, live sporting action, Hollywood and Bollywood blockbusters, music, travel and lifestyle.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
