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Dish TV plans to invest Rs 700 mn in Sri Lankan subsidiary
MUMBAI: Dish TV, India‘s largest direct-to-home (DTH) company, is eyeing expansion in neighbourhood countries and is preparing to capitalise its Sri Lanka subsidiary.
Dish TV is planning to invest Rs 700 million in Dish TV Lanka, a joint venture company in which it holds 70 per cent stake while local partner Satnet Private Limited has the other 30 per cent.
Dish TV has got the shareholders’ approval to invest Rs 700 million in the venture. The Sri Lanka operations is, however, not in the immediate agenda as India will take all the attention with digitisation in the four metros of Delhi, Mumbai, Kolkata and Chennai nearing deadline.
Dish TV has not created a broadcasting centre or satellite link facility yet. The company, however, plans to enter into the Sri Lanka DTH market at some stage as the ARPUs (average revenue per user) are much higher.
“The DTH market in Sri Lanka is much smaller than India.But while the ARPUs in India are in the range between $3 and $4, in Sri Lanka it is close to $9. Dish TV is attracted by those ARPUs and Sri Lanka is a neighbouring territory,” said an industry source.
Dish TV Lanka was oncorporated on 25 April. The minority partner Satnet has a DTH Licence in Sri Lanka.
Dish TV said its shareholders have approved a “Special resolution under Section 372A of the Companies Act, 1956 to make loans/investments or give guarantee or provide any security to provide up to Rs 700 million in Dish TV Lanka (Private) Limited, over and above the limits prescribed under the said section.”
In Sri Lanka, the DTH market is dominated by Dialog TV, a subsidiary of telecom major Dialog Axiata. Dialog TV has an estimated 200,000 subscribers and its revenue grew 18 per cent to Rs 2.4 billion in the calendar year.
Shares of Dish TV rose 4.68 per cent on the Bombay Stock Exchange to Rs 80.35 at close on Wednesday.
Dish TV will announce its fiscal second-quarter financial results tomorrow. Meanwhile, the shareholders of Dish TV have approved the re-appointment of Jawahar Goel as the managing director of the company for a period of three years effective 6 January.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
