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Dish TV may merge subsidiaries with itself
MUMBAI: Dish TV is likely to merge its two wholly owned subsidiaries, Agrani Satellite Services and Integrated Subscriber Management Services, with itself.
The move will result in operational efficiencies for Dish TV, India‘s largest direct-to-home (DTH) company. “Dish TV is likely to merge its subsidiaries with itself,” market sources said.
When contacted, Dish TV managing director Jawahar Goel declined to comment. The company‘s board will meet on Friday to consider a proposal for internal business restructuring between the company and its wholly owned subsidiaries.
According to sources, Agrani Satellite Services has shelved its plans to acquire a stake and invest $64 million in ProtoStar satellite. The plan was to have the Ku-band transponders for Dish TV as it expanded its channel offerings to its DTH subscribers.
Meanwhile, ProtoStar has filed for bankruptcy. The satellite services provider was formed to acquire, launch and operate high-power geostationary satellites to lease capacity to Asian DTH and broadband service providers.
Agrani, which owns a licence to own, operate and launch a satellite, has invested Rs 940 million in the last fiscal.
Integrated Subscriber Management Services, a company that deals with data management services, was initially designed to service other DTH service providers as well. But with Dish TV posting rapid growth and spreading its subscriber base to over seven million, the subscriber management system handles only its parent company‘s operations.
Dish TV also holds 51 per cent stake in Agrani Convergence Ltd, a company that is in a dormant stage.
Shares of Dish TV rose 5.35 per cent to close Thursday at Rs 42.30 on the BSE.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
