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Dish TV launches service campaign to celebrate 8 mn subs
MUMBAI: To celebrate touching the eight million subscriber mark, DTH service provider Dish TV has launched a service campaign – ‘Call me’ and ‘Home Pick’ service.
The company says that it will reach out to the customer instead of the customer calling the company.
With this service campaign, Dish TV strives to deliver an engaging and personalised experience to its subscribers.
With ‘Call Me service‘, a Dish TV subscriber can get all his queries answered by just sending an SMS. Dish TV subscribers can send an SMS ‘Call Me’ to 57575 from their registered mobile numbers (RMN) and the subscribers will get a call back from Dish TV within 15 minutes. The objective behind this service is to give timely response and call back time.
A subscriber located even in the remotest area will get a call back within 15 minutes. Through this service the customers will be relieved from frequent call drops and waiting time on the IVR.
Dish TV COO Salil Kapoor said, “Our service campaign – Khushiyan Har Pal, comes with unique services like Call Me and Pick Me’. Being launched for the first time in the service industry, these services will empower our subscribers and assure them the best of services at their doorstep. The Home Pick service has been designed keeping in mind those subscribers who find it difficult to recharge their Dish TV account due to busy schedules and for those customers who prefer to pay in the same manner as they were used to paying to their local cable operator.”
The company adds that the Home Pick facility is one of the most convenient modes of recharge available to a subscriber. As the name suggests, the amount of subscription recharge is picked up from a subscriber’s home. It empowers Dish TV subscribers to recharge their connections at their door step. To avail this facility the subscribers need to send an SMS ‘Home Pick’ to 57575 and an executive will personally visit the subscriber to collect the recharge amount.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
