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Dish TV launches ‘Personal Live TV’ on the go
MUMBAI: Want to watch live TV channels in your car with personal audio? Now you can, with Dish TV’s Personal Live TV on Move.
The direct-to-home (DTH) company today announced the launch of the personalized service at the Auto Expo in New Delhi.
Dish TV already offers Live TV on the Move, a service with 70 satellite TV channels. However, there was a limitation: only one channel could be viewed at a time. Now the company has extended the service by offering an independent visual experience.
Says Dish TV COO Salil Kapoor, “Earlier dishtv was providing a single TV system where with one mobile dish antenna, only one screen could be run. We made some critical enhancements in both the mobile set-top-box (STB) and the mobile dish antenna to bring this facility for the first time on the Indian roads.”
The company claims that it has realised the need for Personal Live TV after taking feedback from mobile Dish TV customers and channel partners. “When people travel in the same vehicle, each one of them have a different need just like in homes. Someone wishes to watch news while someone else a movie, so in such an environment personal TV for each passenger becomes very useful,” Kapoor adds.
The investment for a four-seat system in car will be around Rs 245,000 including installation and video screens plus the annual subscription of Rs 10,000. The cost of single TV system is about Rs 190,000.
Dish TV is planning to provide this personalised service in intercity buses, taxis and trains.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
