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Dish Network introduces ‘TV Everywhere’ offering
MUMBAI: US pay TV service provider Dish Network has introduced a ‘TV Everywhere‘ offering.
This gives Dish Network subscribers the ability to watch all of their live and recorded television programs on compatible smartphones, tablets and laptops.
Dish Network subscribers can access these features when they download and use the Dish Remote Access application in concert with their broadband-connected, Sling-enabled receiver.
Dish Network CMO Ira Bahr said, “Dish Network is proud to be the first pay-TV provider to bring our customers the ability to enjoy their TV anywhere, anytime on a variety of popular devices.
“Unlike mobile viewing from cable and telcos that limit access to select programmes, our TV Everywhere services give consumers 24 x 7 access to all of the live and recorded content included with their Dish Network programming subscription.”
To enjoy the live viewing capability of Dish Remote Access, consumers need to be Dish Network subscribers and have a Sling-enabled device such as the newly-released Sling Adapter – a small placeshifting device that pairs with Dish Network‘s ViP 722 or 722k HD DVRs.
With a Sling Adapter, customers can then view their high-definition or standard-definition Dish Network programming, including live and recorded shows, on compatible mobile devices or laptops. The Sling Adapter is powered and operated through a USB connection, offering a plug-and-play set-up without the need for any other wires or connectors.
The Dish Remote Access app provides features like the ability to view all DVR recordings. Dish Remote Access is powered by SlingPlayer Mobile technology for support of 3G and WiFi-enabled phones, laptops or tablets.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
