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Dish Network adds nine HD channels
MUMBAI: US pay TV service provider Dush Network has announced a substantial expansion of what it says is the largest high definition lineup in the US with the introduction of nine new HD channels: Fox Soccer Channel HD, Sportsman HD, Hallmark Channel HD, IndiePlex HD and RetroPlex HD, which are only available on Dish Network, as well as truTV HD, E! HD, BBC America HD and Showtime (West) HD.
Dish Network now broadcasts more than 160 HD channels.
Dish Network chairman and CEO president Charlie Ergen says, “Dish Network continues to extend its HD leadership with the launch of nine additional high-quality, sought-after HD channels. We continue to deliver on our commitment to give our customers the breadth and depth of top HD programming they ask for at a value unmatched by any other pay-TV provider.”
E! HD is available in America‘s Top 120 package. BBC America HD, Hallmark Channel HD and truTV HD are located in America‘s Top 200 Package; Fox Soccer Channel HD and Sportsman HD are offered in the America‘s Top 250 Package; Showtime (West) HD is located in the Showtime Unlimited Package; and IndiePlex HD and RetroPlex HD are in the PlatinumHD Package. Access to all HD channels requires a subscription to HD programming.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
