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Discovery’s Tamil channel now available on Dish TV
NEW DELHI: Discovery Channel Tamil, the dedicated 24-hour Tamil language channel, will now also be available on DTH platform Dish TV.
Already available across all analogue homes, Discovery Channel Tamil is one of the most widely distributed channels in Tamil Nadu reaching over 10 million subscribers. With its availability on Dish TV, the channel expands its penetration in India targeting Tamil speaking viewers around the country.
Dish TV, being one of the major DTH platforms, will drive Discovery Channel Tamil’s reach to viewers throughout India, especially catering to Tamil population in Northern India. It will be available on channel no. 929 on Dish TV.
Discovery Networks Asia-Pacific SVP and GM for South Asia Rahul Johri said, “Discovery Channel Tamil has received tremendous response from the Tamil speaking viewers for its attractive look, engaging and unmatched content. The availability of the channel now on Dish TV demonstrates our commitment to reach viewers around the country and offer them enhancedd viewing experience.”
Nearly one year of its launch, Discovery Channel Tamil, the standalone channel for Tamil Nadu market continues to grow ratings month-on-month. Adorning a unique look, Discovery Channel Tamil is a customized product offering for Tamil viewers. The 24-hour factual entertainment channel has programmes scheduled as per Tamil audience tastes and preferences.
Dish TV COO Salil Kapoor said, “Dish TV being the pioneer and industry leader with many first in the industry, is proud to provide content in regional language. The latest in this is addition of Discovery Channel Tamil on Dish TV platform to our subscribers. The launch of Discovery Channel Tamil will provide us with a perfect offering which will help us serve and feed our Tamil customers in a better way, giving them an insight of the unseen world and discover the creation in the local language. Dish TV has been a trend setter in offering its viewers the best content, service and quality”.
With a dedicated audience for its content, Discovery Channel Tamil attracts strong viewership from across age groups, genders and geographies. The channel feature programmes across various genres – adventure, survival, science, engineering, natural history, investigation, technology – which will be scheduled as per Tamil viewers’ preference. Some of the popular programmes on the channel are: Destroyed in Seconds, Swords and World’s Toughest Trucker.
Beginning July, the channel has also launched a dedicated one hour time band ‘Women’s Hour’ at 7 pm for the women audience.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
