Applications
Discovery unveils ‘Mythbusters’ app for iPad
MUMBAI: Discovery has announced that its MythBusters App for iPad is available on the App Store.
Created in conjunction with developer Phunware, the app delivers a wholly re-imagined fan experience designed especially for iPad. The new app builds on the recently launched MythBusters App for iPhone and iPod touch, maximising the user experience through the iPad’s larger screen and innovative Multi-Touch user interface. The app features an interactive video experience, immersive game play and
easy integration with Twitter and Facebook, all in a dynamic physics-based experience that will resonate with enthusiasticMythBusters fans.
Discovery digital media distribution Rebecca Glashow says, “The iPad represents a compelling new opportunity to engage Discovery viewers and we’re thrilled to bring consumers an action-packed app with which to explore and experience MythBusters. MythBusters is one of Discovery’s most popular franchises across all platforms from television to online, mobile and social media, and its fans are among some of our most passionate, making it the perfect choice for our first iPad app”.
The MythBusters App for iPad features the following:
An interactive video experience with a robust collection of ad-free, short-form video content, including sneak peeks, outtakes and behind-the-scenes clips, which can be easily collapsed, expanded and moved around the screen.
Easy integration with Facebook, Twitter and the ability to share content
Three multi-level games where players can compete against MythBusters fans to top the leader board.
Ability to save favourite images, photos, games and other content for easy and quick access.
Phunware CEO Alan S. Knitowski says, “We are excited to partner with Discovery to deliver a brand new app experience to consumers, all based on the science, physics and math that define the MythBusters brand. The MythBusters App for iPad features an interactive Multi-Touch user interface and an innovative windowing and docking system which brings to life the app’s compelling content and games in a whole new way”.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
