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DigiVive bags mobile streaming rights for Ind-Zim series
NEW DELHI: DigiVive has bagged the mobile streaming rights for live and repeat ODI matches between India and Zimbabwe from Seven Sports.
The master distributor of the India-Zimbabwe series is Taj sports. The five ODI match series scheduled to take place in Zimbabwe between 24 July and 3 August will be streamed on DigiVive‘s mobile TV platform nexGTv. Over 14 million users of nexGTv and nexGTv HD will be able to enjoy the live matches right on their handsets.
Also, users will be able to watch matches at their convenience by watching repeat matches under the Video-on-Demand section.
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DigiVive‘s mobile TV service nexGTv is second only to YouTube in video streaming space on mobile experiencing over 30,000 downloads every day is what the mobile service claims. In the past also DigiVive had picked up rights to stream live events, especially cricket series like T20 World Cup, IPL 2013 and others, attracting huge audience on nexGTv.
nexGTv‘s continuous strive towards providing appropriate and desirable content like Indian cricket matches, live channels, short and full-length movies, premium content during festivals, etc. has made it the people‘s choice for entertainment.
nexGTv has maintained its top position on various online stores and on other app stores as it remains among top five apps in the entertainment category.
DigiVive director G.D. Singh said, “Cricketing events on nexGTv help us to connect with masses at large because this is what they want to see and stay connected to.”
“Cricket on mobile platform has become a popular phenomenon through nexGTv. Now people are not only watching live action on the move on nexGTv but it is becoming a second television at homes. We have been living to our commitment of offering all Indian cricket extravaganzas to our end users. This will enable them to watch entire five match series”, Singh added.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
