Applications
Digitas introduces integrated e-commerce service in India
MUMBAI: Digital marketing agency Digitas India has introduced its integrated e-commerce offering in India.
It has launched an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the internet. This e-commerce solution has a “vast selection” of technology capabilities. It can be used to build every store conceivable, from a small boutique to an entire online mall.
Digitas‘ new offering claims to not only build the online store but also help users achieve desired RoI by ensuring traffic and motivation to buy by “romancing” the customer throughout the consumer‘s online journey. This includes visual presentation, reviews, ratings, social connects and demonstrations.
Digitas India president Kanika Mathur said “We romance the customer using insights, visual presentation and technology to give them a unique experience leading to enhanced RoI and business results”.
The features of the new service also include real time inventory updates from multiple warehouses, contact center system, multi dimension coupon system, multi mode payment gateway with cash on delivery / EMI Options, a 360 degree e-commerce eco-system, chat and banner management and a recommendation engine.
Digitas uses insights based on data, to plan an optimal media mix. This helps their clients in defining their target group. It uses SEO, SEM, Display and Mobile combined with a layer of remarketing for precision targeting.
Digitas APAC president Vincent Digonnet said, “Digitas‘ experience in e-Commerce includes building and managing several commerce strategies for clients across APAC including China and India. Our e-commerce experience allows us to quickly, get your e-store ready-sometimes in as less as 4-6 weeks. But ours is not just a technology offering or a DIY template which many tech companies offer. We truly believe that to make any brands e-commerce strategy successful, you need to ensure that people visit and buy from your e-store. The difference that Digitas commerce brings to the table is that we put a marketing lens on our technology engine and move from just ‘product listing‘ to ‘romancing the product‘!”
“Our engine can be customized and personalised completely, helping brands take the leap from soft marketing to driving sales” he further added.
According to Forrester, the Indian e-Commerce market in India will reach $1.6 billion in 2012 and is expected to grow fivefold, reaching $ 8.8 billion by 2016.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
