Applications
Digicable to absorb subsidiaries with itself
MUMBAI: Digicable Network (India), which is being acquired by Reliance Communications in an all-stock deal, has proposed to absorb its cable TV subsidiaries across the country with itself.
The subsidiaries that would be amalgamated include Life Style Communications (cable network in Hyderabd), Central India Digital Network (Jaipur), Digi Multinational Network (Delhi), Digi Ruby City Network (Hyderabad), Digi Maharaja Network, Digi Raigadh Network, Digicable Central (India) Cable Network and Digi Corporate Services ( a services company).
The decision to amalgamate all the subsidiaries will enable Digicable Network to have a strong financial and operational structure. Digicable will be capable of mobilising resources and the financial consolidation will be necessary to withstand the new competitive environment.
The amalgamated company will, thus, have the benefit of synergy and stability of operations, helping it to achieve economies of scale through efficient utilisation of resources and facilities. The companies concerned would be able to combine their resources, expand their activities, rationalise and streamline their management, business and finances as well as eliminate duplication of work to their common advantage.
The Bombay High Court is seeking the nod from the unsecured creditors to the Scheme of Arrangement. The appointed date of the Scheme will be 1 April 2009.
Digicable will take up the debts, liabilities, duties and obligations of the companies that are to merge under the Scheme.
The authorised share captal of Digicable is Rs 1 billion, divided into 20 million equity shares of Rs 10 each and 80 million redeemable preference shares of Rs 10 each.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
