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DG FastChannel launches Canadian Distribution network
MUMBAI: DG FastChannel, the digital media services provider company, has announced the launch of its Canadian distribution network and broadening of its Canadian services to include digital delivery of HD commercials.
With the launch, DG FastChannel has become North America‘s largest platform for the electronic delivery of broadcast advertising and syndicated content in HD.
The network upgrade enables both Canadian and US-based advertisers, advertising agencies and production companies to electronically deliver HD and SD content to more than 96 per cent of Canada‘s television stations and broadcast networks, and more than 4,000 US broadcast destinations.
“DG FastChannel is committed to expanding the reach of its 100 per cent digital distribution model and providing the industry with the advantages of a streamlined file-based workflow,” said DG FastChannel chairman and CEO Scott Ginsburg. “Our clients benefit by DG FastChannel being the largest HD electronic delivery platform in North America. They will all experience a more streamlined order entry and digital asset management processes, and our Canadian customers will now have a stronger suite of services and dedicated 24/7 customer support at their disposal.”
DG FastChannel‘s customer support team will be working with Canadian station managers throughout the upgrade process to ensure that they have uninterrupted service and access to spots distributed over the DG FastChannel network.
“With the continued move to file based delivery and a greater amount of HD content, we are very excited about the release of DG FastChannel‘s HD server. This new server will allow us to receive HD material from digital distributor,” said Global Television’s Dan Gold.
DG FastChannel is showcasing its digital media services at booth #N5123 at the ongoing NAB Show at the Las Vegas Convention Center.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
