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Den Q2 cons net up 28%; cable biz rev up 4%
MUMBAI: Den Networks‘ consolidated net profit rose 28 per cent to Rs 155.9 million in the second quarter ended 30 September from Rs 114.3 million a quarter earlier.
Den‘s cable business revenue saw a meager 3.96 per cent growth to Rs 2.02 billion from Rs 1.94 billion during the first quarter.
The multi-system operator‘s (MSO) consolidated net revenues stood at Rs 2.1 billion, up 8 per cent from Rs 1.94 billion a quarter earlier.
During the second quarter, Den‘s expenses rose 7 per cent to Rs 1.84 billion from Rs 1.71 billion quarter earlier as its content cost increased 12 per cent to Rs 765.9 million from Rs 675.1 million.
Its consolidated Ebitda stood at Rs 495.6 million, up 10 per cent over the previous quarter. The company‘s consolidated Ebidta (before forex losses of Rs 23.7 million) was Rs 474.3 million.
Den also said that its digital base has shot up to cross the two million mark fuelled by the first phase of digitisation in the four metro cities. Den has a presence in Delhi, Mumbai and Kolkata.
Media Pro Enterprise India (MediaPro), an equal joint venture of Star DEN and Zee Turner, has started reporting net revenues in its standalone financial results from 1 April. It used to be reported on a gross basis in the previous quarters & financial years.
The regrouping has resulted in revenue and distribution cost being reflected by lesser amount of Rs 123.7 million in the quarter ended 30 September.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
