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Dalet Digital Media, Omneon strengthen partnership
MUMBAI: Dalet Digital Media Systems and Omneon announced that they are advancing their technology partnership by optimizing integration of the Dalet Enterprise Edition News and Sports Production and Media Asset Management (MAM) solution with the Omneon video and storage infrastructure.
Announcing this at the NAB Show, the two parties said that this joint solution offers an ideal production platform for large-scale organisations such as Time Warner Cable‘s flagship newsroom NY1 and the multi-lingual newsroom of Voice of America (VOA) which recently deployed Omneon Spectrum video servers and Omneon MediaGrid production storage, fully integrated with Dalet Enterprise Edition.
Dalet director of product management Kevin Savina said, “Dalet has been working with Omneon for a long time now. We have leveraged the full range of functions offered by the powerful Omneon APIs, and collaborated intensively to optimise and certify that the Omneon MediaGrid delivers the high performance required for complex news workflows.
“Because Dalet provides advanced production features such as edit from live feeds and playout while rendering with many users editing directly from the production storage, it needs high-bandwidth, low latency performance, which the Media Grid offers. This enables us to make transparent to the users the complexity of the underlying infrastructure required for file based workflows.”
Designed for content creation, management and delivery, Dalet Enterprise Edition combines journalist tools, a solid MAM framework and a workflow engine. It integrates newsroom computer system (NRCS), video production, delivery automation and archiving.
The Omneon video storage and delivery platform is based on the Omneon Spectrum media server and Omneon MediaGrid storage server.
Omneon senior director, solutions marketing Dave Frederick said, “Dalet has high expectations when it comes to video infrastructure performance and reliability. We are very pleased that we have been able to meet those requirements. The cooperation between the two companies has been great, and the result is an outstanding solution for our customers”.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
