Applications
CWG: DD to pay Rs 680 mn to Australia’s Global TV for IBC project
NEW DELHI: Doordarshan is paying a sum of Rs 680 million to Australia’s Global Television and its Indian partner Shaf Broadcast to design, install and operate the International Broadcast Centre (IBC) for the Commonwealth Games in October.
Australia’s leading and most experienced services provider to the television industry, Global was selected for this turnkey project from a tough international field after an intensive three-month evaluation period.
The IBC will be the hub for all Commonwealth Games broadcasting activity, handling incoming television pictures and sound from the host broadcaster, distributing that footage to international rights holders and managing rights holders’ outgoing transmissions.
Doordarshan Director General Aruna Sharma told indiantelevision.com that the Delhi Commonwealth Games IBC will house studio and reporting facilities for broadcasters and journalists from around the world. Occupying 8,000 square meters, up to 1,500 broadcast professionals will be based at the IBC.
Sharma said this is part of the total budget of Rs 3.66 billion for the Games sought by Doordarshan. But the total is for coverage of the games and does not include expenditure being incurred by Doordarshan as right holder broadcaster.
She also said that she would be able to give details of the revenue from the money to be earned from various international broadcasters for rights, and the estimated commercial revenue, only closer to the games.
She said Doordarshan had made inroads amongst cable operators and multi-system operators in educating them about high definition television which will be introduced in the country along with the Commonwealth Games. Sharma said she had been meeting representatives of MSOs and cable operators in Mumbai and Delhi to answer any queries about HDTV.
The XIX Commonwealth Games Delhi 2010 will be held from 3 to 14 October. The competition will feature 17 sports, with around 8,500 athletes and officials from 71 Commonwealth Games Federation member countries expected to attend.
She was happy that some direct-to-home (DTH) players had introduced HDTV, as she said this would help the country to move to better technology.
Two HDTV studios will be established by Doordarshan in Delhi and Mumbai, and field production and post production facilities in four metros. The HDTV uplink will be set up at Delhi , and HDTV terrestrial transmitters will be installed in four metros.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
