Applications
Cornershop Entertainment Company appoints Parag Kamani as new Business Head
MUMBAI: Parag Kamani has joined Cornershop Entertainment – An Essel Group Enterprise – as Business Head Wireless. Parag will be reporting to director Cornershop, Chirag Shah and will be handling the entire wireless entertainment and enterprise business, including the management of Short Code 7575 among various new initiatives that are in the pipeline, said an official release. “7575” was the first to launch Voting and Polling for Reality television and mobile enables all Zee Network Channels and is a leading provider of wireless entertainment, its applications and services. |
Parag’s vast experience in the entertainment space – initially in the record industry and, thereafter, in the home video business – has seen him execute various roles at Magnasound, BMG Crescendo, Virgin Records [now EMI India], Saregama India [formerly, popularly known as HMV], and the Dubai-based Vanilla Group [now known as Viva Entertainment]. Commenting on Parag’s appointment, director Cornershop, Chirag Shah says, “We are really happy to have Parag on board, his vast experience in the music and home video industry will shed a fresh perspective to our existing business and add value to new initiatives in the wireless space.” |
Parag says, “Having worked for the music industry for 14 years, followed by four years in the home video business, I have always pursued a career providing me new challenges. For the immediate future and, without compromising on my passion for entertainment, I have found it in wireless entertainment and the enterprise business.” Parag is a music aficionado and used to write for various publications on aspects of the entertainment industry. Cornershop is looking forward to having Parag on board and scaling new heights. The Cornershop team believes there will be a fresh strategic perspective for all with the synergies of Cornershop’s inherent strengths of being backed by the reputed and well-established Essel Group and Parag’s past experience obtained in the entertainment business, ensuring that it is only a matter of time before Cornershop takes on the wireless entertainment world |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
