Applications
Content sharing company Qlipso buys Veoh
MUMBAI: Qlipso, a social feature-rich multi-party content-sharing platform with 3D avatars, webcam and voice, has announced its purchase of all the assets of Veoh, an Internet Television company delivering broadcast-quality video programming.
The purchase enables Qlipso‘s unique synchronised media sharing and socially-interactive environment to tap into Veoh‘s library of more than one million videos, TV shows, online games and other interactive content, as well as Veoh‘s tens of millions of active monthly users. Qlipso is backed by Jerusalem Venture Partners (JVP), an Israeli venture-capital fund.
The terms of the deal were not disclosed.
The purchase of Veoh‘s assets by Qlipso presages a shift in the changing nature of online media consumption with users transitioning from an individual viewing experience to a multi-platform, social media experience all within the same user interface.
Qlipso says that the transaction immediately transforms it from an early-stage, pre-revenue technology start-up into a high-tech, rich-media company that boasts a powerful community prime for online advertisers. To facilitate advertising needs, Qlipso has partnered with Outrigger Media in New York for direct advertising sales.
Qlipso CEO Jon Goldman says, “By bringing together features of both Qlipso and Veoh, we are taking the best of social, multiplayer online gaming and applying that to mainstream digital content, such as videos and music, for a mainstream audience. This provides not only a terrific user experience, but also a vastly improved target audience for advertisers.”
Qlipso enables users to identify themselves using 3D animating avatars, webcams or Facebook thumbnails, along with social features such as video, voice and text chat; all of which can be accessed within the same user interface, thus allowing users to view online content while having the ability to see and chat with one another. The Qlipso platform, which can be accessed entirely via Web browser, transforms media consumption into a shared social experience, both asynchronously and live with friends and family.
Qlipso supports all types of Flash-based media, including video, music, games, slideshows, presentations, widgets and other digital content from any Web site using Qlipso‘s proprietary portable media player. Qlipso also taps into Facebook Connect, allowing site users to easily share content with their friends and chat about the videos they are watching without creating an online profile.
Other qualified Web publishers will also have the opportunity to incorporate Qlipso‘s features on their own sites.
Prior to the asset purchase by Qlipso, Veoh was an established media site, founded in 2004, with tens of millions of unique monthly visitors and had raised approximately $70 million from venture capital and media investments. As part of the transaction, key former Veoh executives will help shape the new vision of Qlipso.
JVP founder and managing partner Erel Margalit says, “We are thrilled to support Qlipso, a JVP Media Studio graduate, in this strategic move. There has yet to be a significant mainstream social approach to online media sharing that parallels how people consume media in offline social settings. We believe this transaction answers that need, as it provides users with a means to socialise around their favorite media content in a relaxed and social setting.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
