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Content costs the main concern for operators: Casbaa Survey
MUMBAI: A recent survey conducted by Casbaa provides new insight into the issues of most concern for platform operators of cable TV, DTH, IPTV and other forms of video delivery to consumers across the Asia Pacific.
Conducted among the 24 members of the Casbaa Operators Group, the seven-question survey provides an indication of the concerns that platforms in the region have.
Casbaa CEO Simon Twiston Davies said, “The latest Operators Group Survey is an important tool to gauge the prevailing attitudes of the leading platforms across Asia. The survey provides unique insights directly from the decision makers themselves.”
Chief findings from the CASBAA Operators Group Survey:
* Content costs are the number one concern affecting overall business in 2011 (71.4 per cent) followed by distribution costs and regulatory environment (both 42.9 per cent)
* 72 per cent of respondents think the market will be better than last year but none believed it would be “the best year ever”
* Regulatory issues and piracy were identified as the biggest threats to business in 2011
* Principal business investments over the next 12 months will be on increasing content/channels (66.7 per cent) and expansion/acquisition in current markets (66.7 per cent)
The Operators Group Survey represents an example of how the Association promotes the interests of its diverse membership as the voice for multichannel TV in Asia.2 per cent of respondents think the market will be better than last year but none believed it would be “the best year ever”
Born out of these findings, Casbaa works to address regulatory and piracy issues with the comprehensive annual Regulating for Growth overview, as well as a dedicated Wireless Access Group to tackle satellite issues and ongoing intellectual property rights lobbying – to name but a few,” added Twiston Davies
Growth overview, as well as a dedicated Wireless Access Group to tackle satellite issues and ongoing intellectual property rights lobbying – to name but a few,” added Twiston Davies.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
