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Conax to showcase content protection solutions at IBC
MUMBAI: Content protection specialist Conax will showcase a portfolio of interactive hybrid solutions together with partners at the television technology trade event IBC in Amsterdam.
Conax will also launch its new security platform, Conax Contego.
The Conax IBC showing is aimed at galvanising its benchmarking security levels for superior, open standards solutions. With its new offerings, Conax aims to take significant market share in the coming years.
Conax will publicise details of its revolutionary new content security platform. Demonstrations will be featured hourly throughout IBC, following the launch.
Conax executive VP products and markets Geir Bj?rndal says, “The launch of Conax Contego at IBC, combined with Conax’ robust and comprehensive solutions shown at IBC together through several key Conax partners (such as TiVo, ADB, Espial, eventISt), will further solidify the Conax tradition for providing best-in-class, open standards security solutions through a global network of partners”.
Robust partner solutions for on-demand services : Together with partners, Conax will highlight a portfolio of robust interactive solutions of interest for operators and partners. Demonstrations will feature user-friendly interactive services for a home cinema experience and integration of top-tier content combined with state-of-the-art security and middleware to protect operator’s valuable content.
Conax DRM Control : Conax DRM Control provides operators with the ability to determine how the content can be consumed on various devices, controlling features such as downscaling of HD content, copy control, and trick-play control. Conax’s new DRM Control functionality is already implemented at a key operator in Germany, through partner Technosat. This will also be on display at IBC.
Benchmark policy for consumer devices
Conax’ benchmark STB policy was the catalyst shifting the traditional STB market from proprietary, costly solutions to the evolution of an open market. Conax partners with over 200 STB manufacturers for security evaluated consumer devices that cater to the varying needs of today’s TV operations, providing a wide selection of pricing models and secure, flexible solutions.
CI Plus in the forefront : Conax’ focus on quality is further extended to the CI+ market through the provider’s strict regime for security accreditation via third party certification processes. Conax is actively engaged with all CI+ client device and module suppliers, ensuring that healthy competition and pricing is extended to new equipment.
The security provider aims to make CI+ modules available that include best-in-class Conax security for operators deploying Conax technology to for revenue protection. CI+ modules with more advanced technology will be available within a short time.
DTT security : Conax claims 40 per cent of the global DTT market deploys its security technology, including 15 national DTT platforms in Europe, where Conax partners with leading broadcasters, pay-TV operators and regulators.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
