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Conax targets pay-TV operators in South East Asia
MUMBAI: Conax is targetting Southeast Asian markets where content providers experienced challenges with platform security in recent years.
The company says that its advanced security solution combining Chipset Pairing and Fingerprinting technologies have been proven as a successful tool for securing the content and revenue streams of TV operators in the region to keep their content secured and revenue streams protected.
Conax says that it has been in the forefront of Chipset Pairing technology. Combined with Fingerprinting technology, Conax Chipset Pairing provides the strongest security available.
Conax adds that its global security record and solutions has opened doors for the technology provider in a market keen to ramp-up content protection and prevent losses due to issues surrounding security.
The company says that DTH operators in Southeast Asia have experienced content security breaches. Conax is successfully helping operators with their security issues.
Conax executive VP products and markets Geir Bj?rndal says, “Conax is bringing a new level of security to Southeast Asia. A number of DTH operators have experienced serious security issues, creating the need to deploy more reliable protection for their operations. Conax is working with a number of operators in the region and is becoming the security partner of choice for creating stable operations.”
In the Philippines, the company partnered with Global Broadcasting and Multimedia. Gsat president Philip Jean Chien says, “Gsat was looking for a long-term partner to provide platform security. The deployment of Conax Chipset Pairing and Fingerprinting in June 2009 has created a new climate for stability and reliability in Gsat’s operational security- giving us the utmost confidence in Conax as Gsat security partner. Additionally, the higher value, high-definition service (HD) will be secured by Conax technology.”
Conax is an exhibitor at the on-going television technology trade event Broadcast Asia. Among other things it is showcasing what it calls a Next generation, secure integrated hybrid DVB platform and interactive PushVoD services.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
