Applications
Coming soon, low priced OLED TVs
MUMBAI: LCDs and LEDs TVs are two of the best selling displays in India. In a year or so, it is quite possible that OLED (organic light emitting) displays might become a reality in India. OLEDs are basically, thin displays which can even be rolled and kept away.
Du Pont yesterday announced that it has come up with a new process which reduces costs of OLEDs manufacturing. Currently, a 15 inch OLED TV made by LG, costs about $2,725, because it is manufactured using a cumbersome and more expensive process.
With the new process, Du Pont developed with Dainippon Screen larger screens that can be now manufactured and prices could drop drastically and make OLEDs a household item.
OLEDs, recently, have attracted much attention as the next big thing in display technology with their ability to provide high contrast and bright displays with high response times and wide viewing angles while remaining extremely thin and energy efficient. Because they don’t rely on backlighting, they eliminate the need for many of the LCD components, such as backlights and color filters.
“OLED displays in portable devices are available in the market today, but the current high cost of manufacturing with evaporated materials has limited market adoption and constrained OLED manufacturing for larger size displays,” said DuPont electronics & communications David Miller. “Now, with DuPont printed OLED materials and process technology, fabrication costs can be significantly reduced, and manufacturing can be scaled to accommodate TV-size displays.”
The new process DuPont developed along with Dainippon Screen uses a multi-nozzle printer that works like a garden hose to deposit inks that contain active molecules that are insoluble in adjacent layers.
It prints the ink in a continuous stream, rather than droplets, and moves over a surface at rates of 4-5m per second while patterning a display. DuPont also says its red, blue and green OLEDs will last about 15 years when run eight hours a day, putting to rest criticism about the longevity of the screens.
In India low priced OLEDs can have tremendous applications especially when mobile TV and 3G phones become widespread. Phone subscribers will be able to watch television anywhere by connecting their hand phone to the OLED.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
