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Comcast launches video streaming On Xfinity TV app for iPad
MUMBAI: US cable major Comcast has announced its Xfinity TV service that enables customers to watch TV programmes and movies On-Demand directly on the iPad either at home or on-the-go.
This new feature is available as part of an updated version of the Xfinity TV app, which is offered for free to Xfinity TV digital customers, and has been downloaded more than one million times since its launch in mid-November. With it, hundreds of TV programs and movies are available for subscribers to stream directly to the iPad.
Content from premium cable networks including HBO, Showtime, Starz, Encore, Cinemax and MoviePlex can be accessed free by Xfinity TV subscribers of those networks with the swipe of a fingertip, in addition to hit programming from TBS, TNT, Cartoon Network and BBC America.
Comcast also plans to bring thousands more choices to the iPad in the weeks and months ahead.
Comcast Interactive Media senior VP, GM Matt Strauss said, “The Xfinity TV app with video streaming is part of our ongoing effort to deliver great entertainment experiences for our customers on all screens and devices. We have an aggressive development plan to introduce even more features in the coming months that enable customers to more richly watch, control, and personalise their entertainment.”
Entertainment available on the iPad includes nearly 3,000 hours of hit TV shows or series like: HBO’s True Blood (every episode from all three seasons), Boardwalk Empire and Big Love; Showtime’s Dexter, Weeds and Californication (every episode from first three seasons plus new episodes from season four); and Starz’s Spartacus: Blood and Sand (season one) and Spartacus: Gods of the Arena (prequel). Top movies in a variety of categories include popular films Alice in Wonderland, 2012, and The Hangover; kids’ movies including G-Force and Monsters vs. Aliens; Oscar winners or nominees including An Education and The Blind Side; plus a variety of romantic comedies, dramas, thrillers and horror films.
The Xfinity TV app is a mobile video player and a TV guide all in one – it also enables customers to easily search and browse through their TV and On-Demand listings, program their DVRs and change TV channels.
Comcast’s development team will continue to enhance the app with many new features and releases planned in the coming months on as many devices as possible.
Comcast adds that the Xfinity TV app is another example of its larger commitment to deliver more choice and control to its customers through its Xfinity services, which include 150,000 online entertainment choices through Xfinity TV as well as other applications that enable customers to programme a DVR from the Internet or a mobile device, and cross-platform features like Caller ID to the TV and PC.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
